In order to meet (or better) the preposterous "20 minutes, or it's free" boast, pizza places have had to fall in line... "people don't care if it's cooked, they just want it NOW!!" became the mantra and a whole new way of cooking a pizza was divined, known as the "make it hot" method. The goal of this method is to deliver what the client thinks is prepared food, in a ludicrously short period of time. This was brilliantly achieved by first mirco-waving the pizza for approximately 2 minutes, and then searing it under broiling elements for another 2 minutes; the first action implanted the notion that the food had been cooked ("it was hot") and the second action provided physical evidence ("it was burnt").
Which left them 16 minutes to deliver the pizza, along with all the other cooked-for-4-minutes pizzas.
And that, boys and girls, is how it's possible to make money with a pizza franchise.
- g-spot -
P.S. Yes, I made all this up, but it actually makes sense, doesn't it?
